It’s true. H&M announced this morning that Rei Kawakubo, founder of Commes des Garcons, will design women’s, men’s and even a small children’s collection for them, hitting stores in November. (It will launch in Tokyo first, with other international cities following a few days later). When H&M first started doing these collaborations with designers (Stella McCartney, Karl Lagerfeld, Viktor & Rolf), I thought it was pretty exciting. But the reality is, it’s a watered down version of the original. The fabrics are cheap, the cuts are usually bad…you’re better off just sticking to H&M’s own collection.
Kawakubo’s known for elaborately deconstructed design and ample use of fabric, two things that would be hard to adapt for a lower price point. But, she’s a design genius so solving the problems of mass production will no doubt be an interesting challenge for her.
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