I love how designers are redefining the word “minimalism.”
- Main Entry:
- min·i·mal·ism
- Pronunciation:
- \ˈmi-nə-mə-ˌli-zəm\
- Function:
- noun
- Date:
- 1929
1 : a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity 2 : minimal art
Today we have Rogan Gregory doing what he terms “soulful minimalism.” Imagine a Richard Serra sculpture (Gregory’s favorite artist, fyi). Minimalism that’s been left outside to rust, weather and age. As the parlance goes: Minimalism with a twist!
Rogan points to the concrete floor inside his showroom and store.
“When they first poured it, they made it perfect and smooth…and I looked at it and thought, no, that’s not right.” Rogan likes things to be a little fucked up, he said. Don’t we all!
How does this translate to the clothes?
Take an Amish jacket. (Rogan did, and his version “smelled like a farm”). Made out of polyester. “Because it’s a fabric that doesn’t wear out.” (But it smells funked up). In this jacket, all the design is on the inside. Six internal pockets, no topstiching (that means that you can’t see the stiches from the outside, everything is hidden and smooth). Wrinkle it a bit, wash it.
He showed me a new pair of denim pants hanging on the rack, smooth and unblemished. Then he pointed to his pants, which looked greasy, pin-streaked and thinly glazed with dirt. The same pair! Only he’d been wearing his for several few months.
Dirty pants, such a guilty pleasure.
In Rogan’s world, he’d have a reverse gem tumblr.
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