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v magazine, you’re positively glowing! stephen gan explains why.

I have a memory of my brother holding a Skeletor mask up to a lamp to release its glow-in-the-dark powers. Its glow worked for approximately five minutes at a time, then it was time to recharge all over again. Eventually, whatever it was that made it glow stopped working altogether. My brother did not stop wearing the mask.

This is not my brother, but this is the Skeletor mask he wore.

(This is not my brother, but this is the Skeletor mask he wore.)

So glow-in-the-dark is pretty powerful stuff. Powerful enough to inspire newsstand sales of print magazines? Stephen Gan, editor-in-chief and creative director of oversized gem V magazine, says yes, so they printed the cover of their latest issue, featuring Natalia Vodianova and Luke Grimes shot by Mario Testino, using a special UV gloss that makes it glow.

Here, Gan tells the nunu between shows in Paris why you will be standing next to a lamp ad infinitum with V in hand and which fall 2009 collection is his favorite so far. Also after the jump, a preview of V’s Vodianova spread. Continue reading ‘v magazine, you’re positively glowing! stephen gan explains why.’